The golf courses in San Roque have forged a partnership with the Municipal Tourism Delegation to showcase their appealing amenities and solidify their position as leaders among European golf enthusiasts.
In a meeting led by Alfonso Valdivia, Tourism Councilor, representatives of the seven golf courses in the city collaborated to create a unified strategy to promote San Roque as a golf tourism destination. This initiative extends beyond the European market, where they are already prominent, to emerging markets such as America and Asia.
Valdivia underscored the significance of this collaboration in „creating synergies between the city council and golf clubs.” Following the success at the World Travel Market (WTM) in London, San Roque was confirmed as the preferred destination for European golfers.
The meeting resulted in a decision to explore markets such as America and Asia, aiming to join forces and compete globally with golf industry powers like Scotland and Ireland. Described as „highly fruitful,” the meeting identified the needs of golf courses and a shared interest in promoting the San Roque brand internationally.
The group expressed particular interest in the American and Asian markets, announcing plans to unite forces and participate in the world’s most prominent golf fairs. The strategy includes promoting San Roque not only as a golf destination but also highlighting its cultural, archaeological, beach, hotel, and other tourist attractions.
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